It's supposedly a company profile in brochure form. I approached the concepting with the thought of making an architectural feel more dynamic... more vibrant and modern with a touch of innovation. I used the architectural tools as the heroes for this brochure... making them pop out as if they come alive... In a way, these tools are among the means of innovative creation... that they are art themselves.
Sadly, it wasn't approved by the client (costing maybe) - but I wouldn't let this come to waste. I will still propose this elsewhere when the demand arises.